🏙️ Transforming Urban Logistics in Thessaloniki with Mobito’s Mobility Watchtower
Urban logistics is one of the hardest systems for cities to manage. Deliveries occur across thousands of curb segments, with fragmented datasets, varying operator behaviour, and limited visibility. Traditional monitoring tools cannot capture the true dynamics of delivery activity — but today, vehicle and telematics data make it possible to understand and optimise urban logistics with precision.
In Thessaloniki, Mobito is supporting this transition through the Mobility Watchtower, a data-driven intelligence platform developed under the EIT Urban Mobility RAPTOR Programme. The Watchtower provides the Municipality and its partners with a real-time, evidence-based view of how logistics operate across the city centre and historic district.
🏛️ Presented at Thessaloniki’s 1st Participatory SULP Workshop
In November 2025, Mobito showcased the Mobility Watchtower at the 1st Participatory Workshop for Thessaloniki’s Sustainable Urban Logistics Plan (SULP), hosted at the Municipality building. This gathering of city officials, logistics operators, researchers, and agencies offered an ideal moment to demonstrate how data-driven tools can support Thessaloniki’s ambition for cleaner, smarter, and more efficient urban logistics.
⚙️ Key Functionalities of the Mobility Watchtower
1. Simple digitalisation & communication of delivery rules
Cities can easily digitise and publish all logistics-related regulations — loading zones, delivery hours, access restrictions, traffic limitations, and special arrangements. All rules become machine-readable layers, helping operators and drivers understand and comply with them more effectively.
As part of the collaboration, Mobito also created a public version of Thessaloniki’s loading and delivery zones map — enabling logistics operators to access these, better plan their routes, and reduce illegal stopping.
🔗 Access the public map here:
https://mobility-watchtower.mobito.io/
This openly accessible data layer provides a shared reference point for all operators and supports smoother urban logistics operations.
2. Visualisation of logistics performance & compliance indicators
By integrating and analysing vehicle telematics data (geolocation, movement patterns, dwell time), the Watchtower’s analytics dashboard reveals what is happening on the ground. Authorities can track:
- Stop frequency and dwell patterns
- Compliance with time windows and access rules
- Targeted KPIs evaluating the impact of current policies
This enables cities to evaluate what works, spot inefficiencies, and design targeted interventions.
3. KPIs from delivery-CRM datasets
The Watchtower also integrates delivery CRM datasets from local logistics partners (planned vs. actual operations, service areas, fleet profiles)
This CRM dataset complements vehicle data and provides a complete picture of operational performance and service reliability across the logistics network.
4. Integration of additional datasets
Beyond logistics, the Watchtower can ingest data from:
- Connected vehicles
- Road quality
- Accidents
- Road signs
- City sensors
- Charging infrastructure
- Parking
- Work zones
- Events
- Traffic feeds
This multi-source approach supports scenario modelling, policy simulations, and a clearer understanding of mobility challenges across the city.
🤝 A Collaborative Use Case with the City of Thessaloniki
Working with the Municipality of Thessaloniki, Major Development
Agency Thessaloniki S.A., the Hellenic Institute of Transport, and
CERTH, Mobito deployed the Watchtower to:
- analyse delivery patterns across the commercial core
- measure compliance with delivery rules
- highlight gaps between policy and real behaviour
- identify opportunities for cleaner operations and reduced congestion
- provide a shared evidence base for future SULP actions
This collaboration demonstrates how cities can modernise logistics management by combining vehicle data, digital regulations, and advanced analytics into a unified decision-support tool.
🚚 The Power of Vehicle Data in Urban Logistics
At the core of the Watchtower lies vehicle-derived mobility
intelligence. By using anonymised connected-vehicle signals,
Thessaloniki gains unprecedented visibility into:
- real delivery patterns and supply chain mapping
- stop behaviour and dwell durations
- routing behaviour across time windows
- vehicle density in hotspots
- seasonal or temporal trends
Instead of relying on fragmented surveys or partial operator data, the city can now see the full logistics ecosystem and act based on objective evidence.
💬 Explore What the Watchtower Can Do for Your City
Urban logistics is evolving quickly — and cities need the right tools to keep up. If you’d like to explore how Mobito’s Mobility Watchtower can support your mobility operations, policy design, or sustainability goals, we’d be happy to connect.